What is an AI visibility tool?

AI visibility tools track how often your brand appears in AI-generated responses from ChatGPT, Perplexity, Claude, and Google AI Overviews. They measure citation rate, position, sentiment, and competitor comparison.

Do I need an AI visibility tool?

Yes, if your target audience uses AI for research (B2B buyers: 73%, general consumers: 59%). AI visibility is becoming as important as traditional SEO for brand discoverability.

What's the difference between monitoring tools and audit tools?

Monitoring tools (Otterly, SE Ranking) provide continuous real-time tracking with subscriptions. Audit tools (Citedify, VISIBLE) give strategic snapshots with recommendations. Choose based on whether you need daily data or quarterly strategic insights.

Which is cheaper: subscription or one-time tools?

For occasional audits, one-time tools win. Citedify ($499 once) costs less than 2 months of Profound ($499/mo) or 17 months of Otterly ($29/mo). For daily monitoring needs, subscriptions make sense.

Can I track competitors with these tools?

Most tools offer competitor tracking: Citedify, Otterly, Profound, and ZipTie all include competitive benchmarking to see how your AI visibility compares.

Which AI engines do these tools track?

Coverage varies: Citedify and Profound track all major engines (ChatGPT, Claude, Perplexity, Google AI). Otterly covers ChatGPT, Perplexity, and Google AI. VISIBLE focuses on ChatGPT and Google AI. Check individual tool specs.

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AI Visibility Tools

Best AI Visibility Tools 2026

January 30, 2026

5 min read

958 words

We tested 10 AI visibility tools tracking ChatGPT, Perplexity, Claude, and Google AI Overviews. Compare features, pricing, and find the best tool for your brand.

⚡ TL;DR

We tested 10 AI visibility tools tracking ChatGPT, Perplexity, Claude, and Google AI Overviews. Compare features, pricing, and find the best tool for your brand.

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